MKTG 4670 - Promotional Strategy

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 4650; Non-business Majors: MKTG 4650 and permission of the Coles College of Business.
A study of the various component parts of the promotional mix. Focuses on the development and management of personal selling, public relations, publicity and advertising in implementing marketing strategy.