MKTG 4666 - Marketing for Entrepreneurs

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 or MGT 3100; Non-business Majors: MKTG 3100 or MGT 3100, and permission of the Coles College of Business.
This course is an introduction to the marketing practices that focus on the needs of entrepreneurs. Industry terms, entrepreneur-focused marketing strategies and sales tactics, recent developments, trends, and social networking will be examined. Requirements for development of an integrated marketing communications plan for supporting an entrepreneur are stressed.