Aug 19, 2022  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4630 - Direct Response Marketing

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
A study of the promotional methods that request immediate action or response. Topics include: planning, creating and evaluating of direct response advertising campaigns, introduction to direct mail marketing techniques including lists, catalogs, testing and merchandise selection and the media of direct marketing.



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