MKTG 4350 - Retail Management

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100. MKTG 4300 recommended. Non-business Majors: MKTG 3100 and permission of the Coles College of Business. MKTG 4300 recommended.
An examination of the practices and methods of retail distribution and merchandising as a rapidly changing part of the total marketing process, involving both large and small firms.