MKTG 4620 - Services Marketing

3 Credit Hours 3 Class Hours 0 Laboratory Hours
Prerequisites Prerequisites: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair.
The course examines the unique characteristics of service organizations and the increasingly vital role they play in the U. S. economy. By focusing upon the marketing of such diverse services as hotels, hospitals, banking and recreation, the course stresses the importance of tailoring marketing strategies to fit the special needs of service marketers, needs quite different from those of manufacturing organizations.