MGT 4124 - Franchise Management

3 Credit Hours 3 Class Hours 0 Laboratory Hours
Prerequisites MGT 3100 and permission of the department chair.
Franchise Management is an introduction to the field of franchising as it concerns the franchiser (the business who grants the business rights to franchisees), and the franchisee (the individual or business who obtains the rights to operate the franchised business in accordance with the chosen method to produce or sell the product or service). It covers the body of knowledge on how to expand an existing business through domestic or international franchising as well as how to analyze and decide how to buy and manage a franchise.