Program Description

The Bachelor of Business Administration in Hospitality Management program is designed to prepare students for employment in the growing field of hospitality defined broadly as hotels, restaurants, convention and exposition centers, theme and amusement parks etc. Based on a business core foundation, the hospitality program prepares students with a strong business curriculum, experience in the hospitality industry, and content courses that cover key areas of hospitality business. The curriculum lies at the intersection of service management and analytics, through courses in guest service management, revenue management, and strategic analytics in hospitality. In the age of Big Data, the prospective program aims to equip students with skills to analyze and interpret how external and internal factors influence decision making in hospitality enterprises, and thereby impact  organizational performance.

Program Student Learning Outcomes

Students who successfully complete this program will be able to:

1. Incorporate ethical and sustainable principles into hospitality operations and management.
2. Design and implement strategies to evaluate and improve service quality and operational performance.
3. Demonstrate effective leadership and managerial skills that foster high-performance work environments.
4. Develop revenue management and pricing strategies to optimize revenue and control costs.
5. Formulate data-driven business decisions and strategic analysis in hospitality contexts.

 This program is a part of the Michael J. Coles College of Business .

Accreditation

This program is accredited by the Association to Advance Collegiate Schools of Business International (AACSB). 

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Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

Admission to the Hospitality Management, BBA program is separate from Admissions  to Kennesaw State University. Students must meet the program’s requirements outlined below to pursue this degree program.

• Business majors must apply for and be accepted to the Coles College Undergraduate Professional Program in order to graduate with a B.B.A. degree - a Bachelor of Business Administration. 
• Satisfactorily complete the Coles Sophomore GPA requirement.

View the special admission, progression, and graduation requirements of the Coles College of Business.  

Enrollment Criteria

This program does not have specific enrollment criteria; however, students are expected to meet the requirements of Academic Policy 4.0 ACADEMIC STANDING, DISMISSAL, & REINSTATEMENT .

Graduation Criteria

Each student is expected to meet the requirements outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements