Program Description

The program of study in Entrepreneurship is designed for our students to foster deep thinking, experimentation, observation, and reflection as a means of instigating creativity and action into economic development. The program focus is broad and includes entrepreneurial orientation in a variety of settings including new venture creation, social stewardship, family business, government operations, and corporate endeavors. The goal is for our students to create an entrepreneurial mindset and spirit and the emphasis is on entrepreneurial application rooted in a solid foundation formed by successful organizational practices and theory.

Program Student Learning Outcomes

Students who successfully complete this program will be able to: 

1. Analyze the needs and wants of a given market segment and validate a solution to address those needs and wants.  
2. Evaluate the financial resources required for venture success. 
3. Effectively pitch the value of a venture.
4. Develop a go-to-market plan for a given venture. 

 This program is a part of the Michael J. Coles College of Business .

Accreditation

This program is accredited by the Association to Advance Collegiate Schools of Business International (AACSB). 

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Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

Admission to Coles B.B.A programs is separate from Admissions  to Kennesaw State University. View the special admission, progression, and graduation requirements of the Coles College of Business .

Enrollment Criteria

In addition to meeting the requirements of Academic Policy 4.0 ACADEMIC STANDING, DISMISSAL, & REINSTATEMENT , students are expected to meet the following enrollment criteria: 

In order to be able to take upper-division courses and graduate with an Entrepreneurship B.B.A., students must successfully:

• Meet the Coles College Sophomore GPA Requirement.
• Be admitted to the Coles Undergraduate Professional Program. 

Graduation Criteria

Each student is expected to meet the requirement outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements