Program Description

Many job opportunities exist in professional sales for graduates who enjoy the independence and economic rewards that a sales career provides. A major in professional selling focuses on business-to-business selling, helping students learn how to design and deliver effective sales presentations, analyze and manage individual accounts and markets, develop sales plans, and manage the sales force.

Program Student Learning Outcomes

Students who successfully complete this program will be able to: 

1. Apply the marketing Four Ps.
2. Develop trust-based interpersonal communication processes to facilitate beneficial exchange relationships.
3. Design questioning and active listening strategies for trust-based persuasive communication.
4. Incorporate persuasive presentation skills to present solutions to business needs.
5. Utilize sales technology tools and analytics to develop strategies that improve salesperson performance.
6. Define basic sales management concepts, including compensation structures, STAR, motivation, and sales enablement.

 This program is a part of the Michael J. Coles College of Business .

Accreditation

This program is accredited by the Association to Advance Collegiate Schools of Business International (AACSB). 

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Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

Admission to Coles BBA programs is separate from Admissions  to Kennesaw State University. Students must meet the program requirements outlined below. In order to be able to take upper-division courses and graduate with a Professional Sales BBA, students must successfully: 

• Meet the Coles College Sophomore GPA Requirement
• Be admitted to the Coles Undergraduate Professional Program. Admission to the Coles Undergraduate Professional Program is separate from admission to Kennesaw State University.

​View the special admission, progression, and graduation requirements of the Coles College of Business.   

Enrollment Criteria

This program does not have specific enrollment criteria; however, students are expected to meet the requirements of Academic Policy 4.0 ACADEMIC STANDING, DISMISSAL, & REINSTATEMENT .

Graduation Criteria

Each student is expected to meet the requirements outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements