Program Description

Marketing impacts everyone, every day. The activity not only helps organizations promote goods and services to potential customers but also helps nonprofits deliver life-changing messages.

The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for-profit or nonprofit organizations. Students may choose a general program of study or one of the specialized career paths including advertising and digital media marketing, retail and consumer services, and sports and entertainment marketing. A marketing major prepares students to pursue a rewarding career in advertising, retailing, marketing research, digital marketing, sports marketing, social media, among other areas.

Program Student Learning Outcomes

Students who successfully complete this program will be able to:

1. Apply the major tenets of marketing through the Four Ps.
2. Analyze consumer decision-making processes using established frameworks.
3. Define key professional sales concepts.
4. Analyze data and interpret research findings to develop actionable marketing strategies.
5. Critically evaluate the digital marketing environment and create digital marketing strategies.
6. Formulate and execute appropriate marketing strategies in a real-world scenario.

 This program is a part of the Michael J. Coles College of Business .

Accreditation

This program is accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

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Admission, Enrollment, and Graduation Criteria

Admission Criteria

Admission to the Marketing, BBA program is separate from Admissions  to Kennesaw State University. Students must meet the program requirements outlined below to pursue this degree program. In order to be able to take upper-division courses in Marketing and graduate with a Marketing BBA, students must successfully:

• Meet Coles College Sophomore GPA Requirement,
• Be admitted to the Coles Undergraduate Professional Program. Admission to the Coles Undergraduate Professional Program is separate from admission to Kennesaw State University. 

View the special admission, progression, and graduation requirements of the Coles College of Business.    

Enrollment Criteria

This program does not have specific enrollment criteria; however, students are expected to meet the requirements of Academic Policy 4.0 ACADEMIC STANDING, DISMISSAL, & REINSTATEMENT .

Graduation Criteria

Each student is expected to meet the requirements outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements