Jun 20, 2024  
[DRAFT] 2024-2025 Undergraduate Catalog 
[DRAFT] 2024-2025 Undergraduate Catalog

Sports and Entertainment Marketing Minor

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Hyperlink to Program Student Learning Outcomes

Program Description

Whether one wants to work in the big leagues or promote a sports and entertainment venue, the Sports and Entertainment Marketing Minor provides understanding of the particular dynamics of this industry and its audiences.  Sports marketing includes the administration, coordination, and evaluation of any type of event related to sport.  


This program is a part of the Michael J. Coles College of Business .


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Admission, Enrollment, and Graduation Policies

Admission Requirements

This program does not have specific admission requirements and only admission to Kennesaw State University is required. For more information, please visit the Admissions  section of the Catalog.

Graduation Requirements

Each student is expected to meet the requirements outlined in Academic Policies: 5.0 PROGRAM REQUIREMENTS & GRADUATION .


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Program Course Requirements

Program Total (15 Credit Hours)


Marketing Majors and Professional Sales Majors cannot use courses being counted toward a Sports Marketing Minor as Business Electives, because your Business Electives cannot have a MKTG prefix.

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