Jun 20, 2024  
[DRAFT] 2024-2025 Undergraduate Catalog 
[DRAFT] 2024-2025 Undergraduate Catalog

Media and Entertainment, B.S.

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[linked graphic] Program Description [linked graphic] Admission, Enrollment, and Graduation Policies [linked graphic] Program Course Requirements [linked graphic] Have questions? Contact us! Hyperlink to the Program Student Learning Outcomes

Program Description

The Media and Entertainment major at Kennesaw State University invites students to explore the critical ways in which communication and converged media connect with and affect our lives, society, and culture. The theoretically-based program focuses on the forms and effects of media, including radio, film, television, print, and electronic media, and requires that students demonstrate basic digital media production skills.

Our students are critically engaged with creative analysis, production, and research into traditional and emerging forms of media. The curriculum emphasizes media history, media institutions, theory and research, production, ethics, policy, management, and technology and their effects on contemporary life. In addition to producing digital media, students learn to analyze and synthesize important information about media’s role both within American society and globally, the formal attributes of a variety of media genres, media as a site of gender and racial identity formation and reflection, and the technological and cultural impacts of digital media. Media and Entertainment Studies majors learn to read and write effectively and look at the world with a critical eye.

Students who graduate with the BS with a major in Media and Entertainment will be ready for careers as media professionals within communication-based industries (i.e., media writing, media production, media editing, media sales, media buyer, media research, public affairs, publishing, public information officer, community outreach, political advocacy, and ministry), government, education, law and policy, management, and/or non-profit organizations. This program also lays the groundwork for further graduate study of mass communication, thus opening the door for employment as instructors in higher education. 

The major requires 18 credit hours of lower-division course work (1000-2000 level) comprising various offerings that serve as important groundwork leading to advanced studies. Lower-division offerings include basic courses in communication research, visual communication, public speaking, writing, law and ethics, and an introductory course relevant to the student’s selected program of study.


This program is a part of the Norman J. Radow College of Humanities and Social Sciences .

[linked graphic] Double Owl Pathway

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Admission, Enrollment, and Graduation Policies

Admission Requirements

Admission to the Media and Entertainment program is separate from Admissions  to Kennesaw State University. Students must meet the admission requirements to pursue this degree program, outlined below.

Graduation Requirements

Each student is expected to meet the requirements outlined in Academic Policies 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements

Core IMPACTS Curriculum (42 Credit Hours)

General Education Core IMPACTS Curriculum  

Statistics Pathway

This program recommends the Statistics Pathway with students taking the following courses in the General Education Core IMPACTS: STAT 1401  in Mathematics & Quantitative Skills, and MATH 1501  in Applied Math.

Major Requirements (33 Credit Hours)

Students must earn a grade of “C” or better in these courses.

University Electives (Credit Hours)

In accordance with KSU Graduation Policy , students must earn a grade of “D” or better in these courses while maintaining a minimum 2.00 cumulative GPA.

Upper-Division Electives (12 Credit Hours)

Select 12 credit hours of 3000-4000 level coursework from the University Catalog outside of the School of Communication & Media (SOCM). These hours do not have to be taken in a single discipline but should relate to a particular interest or career goal. Students should determine needed prerequisites.

Completion of a Formal Minor or Certificate Program is encouraged.

Recommended courses/minors/certificates include: Interdisciplinary Music and Entertainment Business Certificate  / Music and Entertainment Business Minor  program; Film Studies Minor FILM 4105 ; FILM 4125 ; 3000-4000 level GFA Courses; AMST 3740 ; ANTH 3521 ; POLS 3380 ; WRIT 3150 ; WRIT 3151 ; WRIT 3152 .

Free Electives (12 Credit Hours)

Select 12 credit hours of 1000-4000 level coursework from the University Catalog.

Program Total (120 Credit Hours)

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