Nov 23, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

Public Relations, B.S.


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[linked graphic] Program Description [linked graphic] Admission, Enrollment, and Graduation Policies [linked graphic] Program Course Requirements [linked graphic] Have questions? Contact us! Hyperlink to the Program Student Learning Outcomes

Program Description

The Public Relations major at Kennesaw State University offers a professionally-focused, marketplace-relevant, and theoretically-rigorous academic program for aspiring public relations communicators throughout Metro Atlanta and Northwest Georgia. Kennesaw State is one of only three universities in the state of Georgia to offer a specific major in the ever-evolving discipline of Public Relations.  The major offers students a public relations education that includes public relations principles, case study analysis, public relations writing, crisis communication, graphic design for organizational publications, persuasion methods and strategies, and use of social media and other multi-media communication strategies in public relations. Internships and study tours to New York and Atlanta public relations agencies supplement the traditional classroom and online learning settings.

The major requires 18 credit hours of lower division course work (1000-2000 level) comprising various offerings, both inside and outside of the communication discipline, that serve as important groundwork leading to advanced studies. Lower division offerings include basic courses in communication research, visual communication, public speaking, writing, information systems, and an introductory course relevant to the student’s selected program of study.

 

This program is a part of the Norman J. Radow College of Humanities and Social Sciences .

[linked graphic] Double Owl Pathway

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Admission, Enrollment, and Graduation Policies

Admission Requirements

Admission to the Media and Entertainment program is separate from Admissions  to Kennesaw State University. Students must meet the admission requirements to pursue this degree program, outlined below.

Graduation Requirements

Each student is expected to meet the requirements outlined in Academic Policies 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements

Core IMPACTS Curriculum (42 Credit Hours)


General Education Core IMPACTS Curriculum  

Statistics Pathway


This program recommends the Statistics Pathway with students taking the following courses in the General Education Core IMPACTS: STAT 1401  in Mathematics & Quantitative Skills, and DATA 1501  in Applied Math.

Major Electives (18 Credit Hours)


Students must earn a grade of “C” or better in these courses.

University Electives (24 Credit Hours)


In accordance with KSU Graduation Policy , students must earn a grade of “D” or better in these courses while maintaining a minimum 2.00 cumulative GPA.

Upper-Division Electives (12 Credit Hours)


Select 12 credit hours of 3000-4000 level coursework from the University Catalog. These hours do not have to be taken in a single discipline, but should relate to a particular interest or career goal.

Free Electives (12 Credit Hours)


Select 12 credit hours of 1000-4000 level coursework from the University Catalog.

Program Total (120 Credit Hours)


Embedded Certificate


Upon completion of the degree requirements and selection of specific courses in either sub-fields, Upper-Division Major Electives, or Related Studies students may earn the following certificates: Political Communication Certificate - Embedded . Students, please consult with your academic advisor regarding declaration of a certificate.

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