Dec 21, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

Marketing, B.B.A.
[linked graphic] Program Description [linked graphic] Admission, Enrollment, and Graduation Policies [linked graphic] Program Course Requirements [linked graphic] Have questions? Contact us!

Program Description

Marketing impacts everyone, every day. The activity not only helps organizations promote goods and services to potential customers but also helps nonprofits deliver life-changing messages.

The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for- profit or nonprofit organizations. Students may choose a general program of study or one of the specialized career paths including advertising and digital media marketing, retail and consumer services, and sports and entertainment marketing. A marketing major prepares students to pursue a rewarding career in advertising, retailing, marketing research, digital marketing, sports marketing, social media, among other areas.

This program is a part of the Michael J. Coles College of Business .

[linked graphic] Double Owl Pathway

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Admission, Enrollment, and Graduation Policies

Admission Requirements

Admission to the Marketing, BBA program is separate from Admissions  to Kennesaw State University. Students must meet the program requirements outlined below to pursue this degree program. In order to be able to take upper-division courses in Marketing and graduate with a Marketing B.B.A., students must successfully:

  • Complete BUSA 2150: Professionalism I: Clarifying My Major and Career   
  • Meet Coles College Sophomore GPA Requirement,
  • Be admitted to the Coles Undergraduate Professional Program. Admission to the Coles Undergraduate Professional Program is separate from admission to Kennesaw State University. In addition, all business majors must earn a grade of “C” or better in all business courses counted toward their degree.

View the special admission, progression, and graduation requirements of the Coles College of Business.    

Graduation Requirements

Each student is expected to meet the requirements outlined in Academic Policies 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements

Core IMPACTS Curriculum (42 Credit Hours)

General Education Core IMPACTS Curriculum  

Core IMPACTS Curriculum Requirements Specific to This Major

Students should take MATH 1111: College Algebra  or higher in Mathematics & Quantitative Skills. 

Core Field of Study (18 Credit Hours)

Students must earn a grade of “C” or better in these courses.

Leadership and Career Program (0 Credit Hours)

Major Requirements (39 Credit Hours)

Students must earn a grade of “C” or better in these courses.

Business Core (24 Credit Hours)

Major Field Required Courses (15 Credit Hours)

Major Electives (21 Credit Hours)

Students must earn a grade of “C” or better in these courses.

Major Field Elective Courses (12 Credit Hours)*

Select 12 credit hours from the following list of courses:

Related Studies (9 Credit Hours)

Select 9 credit hours of 3000-4000 level coursework from the following prefixes: ACCT, BLAW, BUSA, ECON, ENTR, FIN, FTA, HMGT, INS, IS, ISA, MGT, RE. MKTG courses cannot be used here. A maximum of 9 credit hours in Marketing Experiential Learning such as Internships and Co-ops may be used in this area. Experiential Learning cannot be used in any other area. See a Coles Staff Advisor before taking MGT courses - some MGT courses cannot be used in Related Studies.

Program Total (120 Credit Hours)

*Guidance for Selecting Major Field Electives:

The Department offers a wide variety of marketing courses. Outlined below are suggested courses related to four potential career paths: Channels Marketing, Professional Selling, Social Media and Engagement Marketing, and Sports and Hospitality Marketing. If you would rather create your own path, please consult with a Career Coach or one of the Marketing and Professional Sales Faculty on the Coles Advising Team.

I. Channels Marketing

Channels marketing is a career path designed to engage channel members responsible for getting products into consumers’ hands. Jobs in this field include both online and traditional retailing, business-to-business, and service environments.

II. Professional Selling

Professional Selling is concerned with designing and delivering effective sales presentations, analyzing and managing individual accounts, and managing a sales force.

III. Social Media and Engagement Marketing

Social media and engagement marketing focuses on activities that include consumers as participants.  The primary emphasis is on promotions and includes two-way communication as well as digital, mobile, multi-, and traditional media.

IV. Sports and Hospitality Marketing

Sports and hospitality marketing concentrates on opportunities in the growing fields of sports, entertainment, restaurants, hotels, travel, and tourism.