Marketing Minor

Contact Information

Website: https://coles.kennesaw.edu/marketing-sales/index.php

Phone: (470) 578-6060

Program Description

In its role as the “central function of business” (P. Drucker), a Marketing Minor fits nicely with anyone pursuing a degree in another area of business. Marketing also serves as a complement to many non-business degrees for individuals expecting to own their own practices or businesses.

Note: Marketing Majors may NOT earn a Marketing Minor.

Required Courses (6 credit hours)

MKTG 3100:Principles of Marketing
MKTG 3150:Consumer Behavior

Elective Courses (9 Credit Hours)

Choose three other 3000-4000-level MKTG courses except MKTG 3396, MKTG 3398, and MKTG 4990

Program Total (15 Credit Hours)*

*Note:

Professional Sales Majors cannot use courses being counted toward a Marketing Minor as Business Electives, because your Business Electives cannot have a MKTG prefix.