Business Research Methods Post-Masters Certificate

Program Description

This certificate in business research methods is a niche program targeting senior researchers in the “insights industry”. These are researchers in companies such as Qualtrics, Gartner, Nielsen, PwC, EY or an organization that recruits and employs individuals with significant training and experience in planning, designing, conducting, and analyzing research studies and applying research skills to solve complex business problems. Certificate candidates will follow the once-a-month in class residency structure of the Ph.D. in Business Administration and side-by-side with Ph.D. candidates.

At the end to the course of study, participants students will be able to

• Get an overview of research designs, including the ethical considerations involved.
• Design a research strategy based on research questions.
• Conduct a research study using surveys, experiments, archival, or qualitative methods
• Utilize appropriate statistical techniques for data analysis, including univariate, multivariate, qualitative, and latent construct modeling.
• Interpret results and formulate business implications based on such outcomes.
• Learn typically used software packages such as SAS, SPSS, NVIVO and SmartPLS

Admission Requirements 

The following requirements are in addition to the regular Admissions  requirements: 

1. Resume documenting professional experience. Minimum 8 years of experience. 
2. Candidates need to have to have an accredited Master’s Degree. Preference will be given to applicants holding a business related Master’s Degree.