Advertising and Digital Media Minor

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Contact Information

Website: http://coles.kennesaw.edu/
Phone: (470) 578-6060

Program Description

Advertising and Digital Media focuses on activities that include consumers as participants. The primary emphasis is on promotions and includes two-way communication as well as digital, mobile, multi-, and traditional media.

Required Courses (9 Credit Hours)

MKTG 3100:Principles of Marketing
MKTG 4520:Social Media Marketing
MKTG 4650:Advertising

Electives (6 Credit Hours)

Select one of the following:

MKTG 4570:Advanced Social Media Marketing
MKTG 4670:Promotional Strategy

Select one of the following not already taken:

MKTG 4570:Advanced Social Media Marketing
MKTG 4666:Marketing for Entrepreneurs
MKTG 4670:Promotional Strategy
MKTG 4880:Hospitality and Tourism Marketing