Apr 20, 2024  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.B.A.

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Contact Information

Phone: (470) 578-6060

Program Description

Marketing impacts everyone, every day. The activity not only helps organizations promote goods and services to potential customers but also helps nonprofits deliver life-changing messages.

The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for- profit or nonprofit organizations. Students may choose a general program of study or one of the specialized career paths including advertising and digital media marketing, retail and consumer services, and sports and entertainment marketing. A marketing major prepares students to pursue a rewarding career in advertising, retailing, marketing research, digital marketing, sports marketing, social media, among other areas.

Admissions Requirements

Admission to the Marketing, BBA program is separate from admission to Kennesaw State University. Students must meet the program requirements outlined below to pursue this degree program. In order to be able to take upper-division courses in Marketing and graduate with a Marketing B.B.A., students must successfully:

  • Complete BUSA 2150
  • Meet Coles College Sophomore GPA Requirement,
  • Be admitted to the Coles Undergraduate Professional Program. Admission to the Coles Undergraduate Professional Program is separate from admission to Kennesaw State University. In addition, all business majors must earn a grade of “C” or better in all business courses counted toward their degree.

View the special admission, progression, and graduation requirements of the Coles College of Business.    

Graduation Requirements

Each student is expected to meet the Academic Policies Graduation Policies and Procedures  outlined in the Academic Policies section of the catalog.

Double Owl Pathway

This program offers a Double Owl Pathway. The Double Owl Pathway is an advising pathway for high-potential KSU undergraduate students who want to accelerate the attainment of a Master’s degree at KSU. For pathway options and to learn if you qualify, visit doubleowl.kennesaw.edu

Program of Study

General Education Core Curriculum (Areas A-E) (42 Credit Hours)

See listing of requirements.  

Specific General Education Core Curriculum Requirements for this Major:

Area A2: MATH 1111  or higher

Major Requirements (51 Credit Hours)

Business Electives (9 Credit Hours)

6 hours of credit from upper-division (3000/4000) course offerings outside the Major, but inside the Coles College of Business. MKTG courses cannot be used here. (A maximum of 6 hours of credit in Marketing Co-Ops and Internships may be used in this area. Co-Ops and Internships cannot be used in any other area.) See a Coles Professional Advisor before taking MGT courses to count here - some MGT courses cannot be used here.

Program Total (120 Credit Hours)

*Guidance for Selecting Major Field Electives:

The Department offers a wide variety of marketing courses.   Outlined below are suggested courses related to four potential career paths:  Channels Marketing, Professional Selling, Social Media and Engagement Marketing, and Sports and Hospitality Marketing.  If you would rather create your own path, please consult with a Career Coach or one of the Marketing and Professional Sales Faculty on the Coles Advising Team.

I. Channels Marketing

Channels marketing is a career path designed to engage channel members responsible for getting products into consumers’ hands.  Jobs in this field include both online and traditional retailing, business-to-business, and service environments.

II. Professional Selling

Professional Selling is concerned with designing and delivering effective sales presentations, analyzing and managing individual accounts, and managing a sales force.

III. Social Media and Engagement Marketing

Social media and engagement marketing focuses on activities that include consumers as participants.  The primary emphasis is on promotions and includes two-way communication as well as digital, mobile, multi-, and traditional media.

IV. Sports and Hospitality Marketing

Sports and hospitality marketing concentrates on opportunities in the growing fields of sports, entertainment, restaurants, hotels, travel, and tourism.

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