Jul 17, 2024  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Media and Entertainment, B.S.

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Contact Information

Phone: (470) 578-6298

Program Description

The Media and Entertainment major at Kennesaw State University invites students to explore the critical ways in which communication and converged media connect with and affect our lives, society, and culture. The theoretically-based program focuses on the forms and effects of media, including radio, film, television, print, and electronic media, and requires that students demonstrate basic digital media production skills.

Our students are critically engaged with creative analysis, production, and research into traditional and emerging forms of media. The curriculum emphasizes media history, media institutions, theory and research, production, ethics, policy, management, and technology and their effects on contemporary life. In addition to producing digital media, students learn to analyze and synthesize important information about media’s role both within American society and globally, the formal attributes of a variety of media genres, media as a site of gender and racial identity formation and reflection, and the technological and cultural impacts of digital media. Media and Entertainment Studies majors learn to read and write effectively and look at the world with a critical eye.

Students who graduate with the BS with a major in Media and Entertainment will be ready for careers as media professionals within communication-based industries (i.e., media writing, media production, media editing, media sales, media buyer, media research, public affairs, publishing, public information officer, community outreach, political advocacy, and ministry), government, education, law and policy, management, and/or non-profit organizations. This program also lays the groundwork for further graduate study of mass communication, thus opening the door for employment as instructors in higher education. 

The major requires 18 credit hours of lower-division course work (1000-2000 level) comprising various offerings that serve as important groundwork leading to advanced studies. Lower-division offerings include basic courses in communication research, visual communication, public speaking, writing, law and ethics, and an introductory course relevant to the student’s selected program of study.

Admission Requirements

Admission to the Media and Entertainment program is separate from admission to Kennesaw State University. Students must meet the admission requirements to pursue this degree program, outlined below.

  • All communication and media majors must earn a grade of ‘C’ or better in all communication and media courses counted toward their degree and pass the Communication Entrance Exam with a score of 78% of higher. Students who fail to pass the grammar test in three attempts much pursue majors in other departments.
  • Meet the School of Communication & Media (SOCM) Sophomore GPA requirement. This Sophomore GPA requirement consists of combined adjusted 2.75 GPA in the following five courses:
  • Achieve a satisfactory score of 78% or higher on the SOCM Entrance Exams. Students may take the test no more than three times.

Graduation Requirements

Each student is expected to meet the Academic Policies Graduation Policies and Procedures  outlined in the Academic Policies section of the Catalog.

Program of Study

General Education Core Curriculum (Areas A-E) (42 Credit Hours)

See listing of requirements.  

Major Requirements (33 Credit Hours)

Related Studies (12 Credit Hours)

Select 12 hours of upper division coursework (3000-4000 level) outside of the School of Communication & Media (SOCM). These hours do not have to be taken in a single discipline, but should relate to a particular interest or career goal. Students should determine needed prerequisites. Completion of Formal Minor or Certificate Program would also satisfy the Related Studies requirement. Recommended courses/minors/certificates include: MEBUS certificate program; FILM minor/courses; AMST 3740 American Popular Culture; ANTH 3521 Ethnography of Media: Global Perspectives; POLS 3380 Mass Media and Politics; & WRIT 3150 Topics in Digital Rhetoric.

Free Electives (12 Credit Hours)

Any courses (1000-4000) in the university curriculum. Students must earn a grade of “D” or better. Recommended courses include: MEBU 2270 Entertainment Media Production and 1000- & 2000-level GFA courses

Program Total (120 Credit Hours)

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