Engagement Marketing Minor

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Coles College of Business

Department of Marketing & Professional Sales

(470) 578-6060

http://coles.kennesaw.edu/

Learn how to take advantage of digital, mobile, multi-, and traditional media to engage with customers with an Engagement Marketing Minor. Whether one desires to work in social media, advertising, or a related field, this program will provide an understanding of the key components and dynamic relationship between brands and consumers.

Required Courses (9 Credit Hours)

MKTG 3100:Principles of Marketing
MKTG 4520:Social Media Marketing
MKTG 4650:Advertising

Select two of the following (6 Credit Hours)

MKTG 3150:Consumer Behavior
MKTG 3800:Entertainment Marketing
MKTG 4500:Internet Marketing and Global Business
MKTG 4670:Promotional Strategy
MKTG 4880:Hospitality and Tourism Marketing
MKTG 4570:Advanced Social Media Marketing

Engagement Marketing Minor

Required Courses (9 Credit Hours)

Select two of the following (6 Credit Hours)

Program Total (15 Credit Hours)