Sports Marketing Minor

Coles College of Business
Department of Marketing & Professional Sales
(470) 578-6060
http://coles.kennesaw.edu/

Whether one wants to work in the big leagues or promote a sports and entertainment venue, the Sports Marketing Minor provides understanding of the particular dynamics of this industry and its audiences. Sports marketing includes the administration, coordination, and evaluation of any type of event related to sport. The related field of hospitality marketing includes event planning, lodging, travel, and other leisure-oriented industries.

Required Courses (6 Credit Hours)

MKTG 3100:Principles of Marketing
MKTG 4870:Sports Marketing

Select three of the following (9 Credit Hours)

MKTG 3150:Consumer Behavior
MKTG 3410:Professional Selling
MKTG 3800:Entertainment Marketing
MKTG 4300:Basic Retailing
MKTG 4500:Internet Marketing and Global Business
MKTG 4520:Social Media Marketing
MKTG 4620:Services Marketing
MKTG 4650:Advertising
MKTG 4670:Promotional Strategy
MKTG 4880:Hospitality and Tourism Marketing

Program Total (15 Credit Hours)

*Note:

Marketing Majors and Professional Sales Majors cannot use courses being counted toward a Sports Marketing Minor as Business Electives, because your Business Electives cannot have a MKTG prefix.