Marketing Minor

Coles College of Business
Department of Marketing & Professional Sales
(470) 578-6060
http://coles.kennesaw.edu/

In its role as the “central function of business” (P. Drucker), a Marketing Minor fits nicely with anyone pursuing a degree in another area of business. Marketing also serves as a complement to many non-business degrees for individuals expecting to own their own practices or businesses.

Required Courses (15 credit hours)

MKTG 3100:Principles of Marketing
MKTG 3150:Consumer Behavior
Three other 3000- or 4000-level MKTG courses, except NOT MKTG 3396, MKTG 3398, or MKTG 4990

Program Total (15 Credit Hours)*

*Note:

Professional Sales Majors cannot use courses being counted toward a Marketing Minor as Business Electives, because your Business Electives cannot have a MKTG prefix.