Digital and Social Media Certificate - Stand-Alone and Embedded

Office: Communication Suite, SO 5106
Phone: (470) 578-4900
Fax: (470) 578-9153
Email: comgradstudies@kennesaw.edu​
www.kennesaw.edu/dsm

Program Description

The Graduate Certificate in Digital and Social Media is an online, 12-hour certificate program at Kennesaw State University that provides students with the foundations for using digital and social media effectively, efficiently and strategically in today’s media-saturated landscape.  Emerging concepts, issues and trends are discussed, the use of digital and social media as part of an organization’s strategic communication efforts are studied, various new media technologies, applications and platforms are reviewed, and hands-on experience in producing digital and social media content is provided. 

The objectives for the Graduate Certificate in Digital and Social Media are:

• To provide for students the foundations of digital and social media communication theories.
• To expose students to new and emerging concepts, issues and trends in digital and social media.
• To prepare students to effectively use social media as part of strategic communication efforts.
• To review various new media technologies, applications, and platforms that create new opportunities for both accommodating and advocating various points of view.
• To provide for students hands-on experience in producing digital and social media content.

Admissions and Curriculum

Admission to the Kennesaw State University graduate program.

Program of Study