Jun 17, 2024  
2008-2009 Undergraduate Catalog 
2008-2009 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing B.B.A.

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Bachelor of Business Administration Degree
Coles College of Business, Department of Marketing & Professional Sales
(770) 423-6060

Marketing affects us every day of our lives. A field devoted to promoting an organization’s goods and services to potential customers, marketing helps deliver to average consumers a standard of living that would have been inconceivable to previous generations.

Majoring in marketing can lead to a personally satisfying and financially rewarding career in the fields of marketing, sales, or sales management. The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for-profit or nonprofit organizations. Students may choose a general program of study or one of the specialized marketing tracks including marketing communications, retail management, or professional selling.

Business majors must meet the Coles College Sophomore GPA Requirement. In addition, Business majors must earn a grade of “C” or better in the major field courses that constitute the lower Division Major Requirements (lower division business core) and the Upper Division Major Requirements (including upper division business core courses, information technology requirement, major field requirements, and major field electives).

General Education (42 Credit Hours)

see listing of requirements 

University-Wide Fitness For Living Requirement (3 Credit Hours)

Upper Division Major Requirements (45 Credit Hours)

Information Technology Requirement (3 Credit Hours)


If you are interested in a particular area of Marketing, following are some suggested courses for three areas of specialization: Marketing Communications, Retail Management, and Professional Selling.

Business Electives (6 Credit Hours)

  • 6 hours of credit from upper-division (3000/4000) course offerings outside the major, but inside the Coles College of Business. (A maximum of 6 hours of credit in Co-Ops and Internships may be used in this area. Co-Ops and Internships may not be used in any other area.)

Non-Business Electives (6 Credit Hours)

  • 6 hours of credit from any lower-division (1000/2000) or upper-division (3000/4000) non-business courses offered at Kennesaw State.

Program Total (123 Credit Hours)

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