Program: Engagement Marketing Minor - Kennesaw State University

Apr 07, 2025

2016-2017 Undergraduate Catalog

Coles College of Business
Department of Marketing & Professional Sales
(470) 578-6060
http://coles.kennesaw.edu/

Learn how to take advantage of digital, mobile, multi-, and traditional media to engage with customers with an Engagement Marketing Minor. Whether one desires to work in social media, advertising, or a related field, this program will provide an understanding of the key components and dynamic relationship between brands and consumers.

Required Courses (9 Credit Hours)

MKTG 3100:Principles of Marketing
MKTG 4520:Social Media Marketing
MKTG 4650:Advertising

Select two of the following (6 Credit Hours)

MKTG 3150:Consumer Behavior
MKTG 3800:Entertainment Marketing
MKTG 4500:Internet Marketing and Global Business
MKTG 4670:Promotional Strategy
MKTG 4880:Hospitality and Tourism Marketing

Engagement Marketing Minor

Required Courses (9 Credit Hours)

Select two of the following (6 Credit Hours)

Program Total (15 Credit Hours)