Required Courses (9 Credit Hours)

• MKTG 3100 - Principles of Marketing
• MKTG 4520 - Social Media Marketing
• MKTG 4650 - Advertising

Select two of the following (6 Credit Hours)

• MKTG 3150 - Consumer Behavior
• MKTG 3800 - Entertainment Marketing
• MKTG 4500 - Internet Marketing and Global Business
• MKTG 4670 - Promotional Strategy
• MKTG 4880 - Hospitality and Tourism Marketing

Program Total (15 Credit Hours)