Marketing B.B.A.

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Bachelor of Business Administration Degree
Coles College of Business, Department of Marketing & Professional Sales
(770) 423-6060

Marketing affects us every day of our lives. A field devoted to promoting an organization’s goods and services to potential customers, marketing helps deliver to average consumers a standard of living that would have been inconceivable to previous generations.

Majoring in marketing can lead to a personally satisfying and financially rewarding career in the fields of marketing, sales, or sales management. The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for-profit or nonprofit organizations. Students may choose a general program of study or one of the specialized marketing tracks including marketing communications, retail management, or professional selling.

All business majors must meet the Coles College Sophomore GPA Requirement and be admitted to the Coles College Undergraduate Professional Program. In addition, all business majors must earn a grade of “C” or better in all business courses counted toward their degree.

General Education (42 Credit Hours)

University-Wide Degree Requirements

Specific General Education requirements for this Major:

In Area A:

In Area D:

In Area E:

ECON 2100 - Principles of Microeconomics

University-Wide Fitness For Living Requirement (3 Credit Hours)

Lower Division Business Core (AREA F) (18 Credit Hours)

Upper Division Major Requirements (45 Credit Hours)

Upper Division Business Core (18 Credit Hours)

Information Technology Requirement (3 Credit Hours)

IS 3100 - Information Systems Management

Major Field Requirements (15 Credit Hours)

Business Electives (6 Credit Hours)

6 hours of credit from upper-division (3000/4000) course offerings outside the Major, but inside the Coles College of Business. MKTG courses cannot be used here. (A maximum of 6 hours of credit in Co-Ops and Internships may be used in this area. Co-Ops and Internships cannot be used in any other area.) See a Coles Staff Advisor before taking MGT courses to count here - some MGT courses cannot be used here.

Non-Business Electives (6 Credit Hours)

6 hours of credit from any lower-division (1000/2000) or upper-division (3000/4000) non-business courses offered at Kennesaw State.

Program Total (123 Credit Hours)

*Guidance for Selecting Major Field Electives:

If you are interested in a particular area of Marketing, here are some suggested courses related to three areas of specialization: Marketing Communications, Retail Management, and Professional Selling.