Dec 11, 2024  
2010-2011 Graduate Catalog 
    
2010-2011 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 9611 - Seminar in Business Strategy

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Admission into Coles DBA Program and completion of DBA 9001 and DBA 9003.
This course examines topics and research in business strategy focusing particularly on the major theories associated with global strategy formulation with the goal of firm short-term and long-term performance. Topics include theories of globalizing business, theories of national culture and business strategy, market structure and strategy, the resource based view of the firm, transaction costs theory, institutional theories, strategic alliances, and theories of strategic leadership. Each topic is introduced through research paper treatments of seminal theories. The theories are then reinforced with current research that apply and/or test these theories.



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