MKTG 8670 - Promotion Strategy and Tactics

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MKTG 8030 or equivalent.
A course examining the use of promotion in profit and nonprofit organizations is studied. Methods of promotion including public relations, advertising, professional selling, and sales promotion will be analyzed, including how and when to use each, how to measure effectiveness, and how to select promotion service suppliers.