MKTG 7670: Digital Marketing and Integrated Marketing Communications

3 Credit Hours
Prerequisite: MKTG 7030
This course examines all aspects of digital marketing promotions, from social media, mobile and VR marketing to objectives, metrics, and analytics. Covering all aspects of digital marketing planning and the latest models, and tools to help implement digital marketing plans and strategies. This includes digital privacy, types of influencers, social listening, and the gig economy using an integrated marketing communications (IMC) approach.