MKTG 4460: Sales Technology and Analytics

3 Credit Hours

Prerequisite: MKTG 3100
The course will focus on applying sales technology tools and sales analytics to sales and sales management processes in order to improve salesperson and sales manager performance. The course will introduce students to a variety of software applications, including those for CRM, Web Conferencing, Form Builders, Collaboration and Communication, Gamification, Presentation, and Analysis. In addition, the course will cover sales analytics, including how to use spreadsheets to generate key performance indicators and other analyses to improve salesperson performance.