ENTR 4002: Venture Creation

3 Credit Hours

Prerequisite: ENTR 3001, 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
As an introduction to creating value for an entrepreneurial venture, this course provides information to increase students’ awareness of the importance of being both externally-centric (focusing on definitions of value from the customer perspective) and internally-directed. This is achieved by developing and implementing strategies that meet customer expectations and satisfy the objectives of the new venture.