POLS 3394: Public Opinion

3 Credit Hours

Prerequisite: POLS 1101
This course introduces students to the techniques and uses of polls and surveys in political science and public policy. Students will learn the art of questionnaire design, questionnaire construction, sampling, data collection, coding, and analysis. Students will learn the basics of telephone survey techniques and focus group moderation for the purposes of collecting information. Class projects may include the construction and implementation of a survey, reading and critiquing existing surveys and questionnaires. Quantitative and qualitative approaches will be examined.