MKTG 4650: Advertising

3 Credit Hours

Prerequisite: MKTG 3100, 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
A study of the various elements of advertising. This course emphasizes the strategic applications of advertising and promotion from the perspective of the marketing manager.