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Dec 19, 2024
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MKTG 4650: Advertising 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course. A study of the various elements of advertising. This course emphasizes the strategic applications of advertising and promotion from the perspective of the marketing manager.
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