PR 4465: Public Relations Campaigns (Capstone)

3 Credit Hours

Prerequisite: PR 3375 and COMM 3435 and 90+ hours and must be a declared major in the School of Communication and Media. Non-majors: Permission of the School required.

This course is the study and application of the campaign planning process from inception to evaluation. The class functions as an agency, and student groups develop a strategic communication campaign plan for a campus or community organization.