EDL 9820:Marketing and Public Relations in Education

3 Credit Hours
Prerequisite: Admission to The Ed.D. program in Educational Leadership
EDL 9820 provides knowledge, skills, and competencies essential for school leaders to fully engage with schools, districts, communities, and beyond in the promotion of ongoing communication between and among all stakeholders. In this course, students will develop and enhance communication skills to promote and market a school’s vision and mission, manage mass media interactions, engage in crisis management, build community partnerships, and ensure the positive perception of the educational outputs of a school and its district.