Jul 22, 2024  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 9006:Theory and Current Issues in Marketing

3 Credit Hours
Prerequisite: Admission into the PhD in Business Administration Program.
This course examines the present state of theory and practice in marketing. The goal of the course is to provide students with an understanding of theory and begin the process of being able to assess theory. A historical overview leads to an examination of a variety of current issues in marketing, in order to equip students with an understanding of current areas of research in the discipline.



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