Dec 10, 2024  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 9004:Seminar in Business-to-Business Research

3 Credit Hours
Prerequisite: Admission into Coles College doctoral program; MKTG 9001  and BRM 9201   
This course examines theories and research as they apply to business-to-business marketing. In particular, the course will cover the following subjects: Business-to-Business Marketing, Personal Selling, Sales Management, Supply Chain Management, Channels of Distribution and Logistics, Marketing’s Interface with Management.  The course will involve a combination of lectures, student presentations, in-class discussions and assignments, as well as guest lectures by global scholars on selected topics.



Add to Portfolio (opens a new window)