PR 4425:Media Relations

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: PR 3335, and must be a declared major in the School of Communication and Media. Non-majors: Permission of the School required.
This course examines the communication and relationship building skills required to be successful in media relations. Students will learn and practice techniques used in the professional practice of public relations, which may include writing on tight deadlines, monitoring trends, developing media opportunities, maintaining relationships with the media, crafting stories, and pitching news.