IAD 3300:Ethnography for Designers

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: IAD 3000
This class engages in a qualitative analysis of the relationship between digital technologies and end users. In doing so, this course exposes designers-in-training to ethnographic approaches as a way to understand and empathize with end users, a core feature of user experience design. Students read anthropological texts and apply this knowledge to ethnographies related to understanding ends users.