SM 3500:Sponsorship and Fundraising in Sport

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: SM 2100, minimum 2.5 Institutional GPA, Admission to the Sport Management Program or Instructor’s consent
This course focuses on the role of sponsorship and fundraising in sport. Students are exposed to sport-specific fundraising challenges and goals for events, facilities, and organizations in the sports industry. The roles of media and public relations are also addressed. This course stresses practical applications in unique situations faced by sport management practitioners.