May 25, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4476:Contemporary Global Business Practices

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MGT 3100  and MGT 3600 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course deals with current practices in Global Business. It examines the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.

Notes: MKTG 4476 and MGT 4476 may not both be taken.



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