PR 3355:Public Relations Cases

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: PR 3335 and must be a declared major in the School of Communication and Media. Non-majors: Permission of the School required.
This course examines basic roles and functions of messaging strategy in promoting organizational goals. A case study approach emphasizes theory and methods for effective communication with diverse organizational publics, including the mass media, employees, consumers, financial stakeholders and special interest groups.