EHS 6440:Sports Media and Communication

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Graduate status
This course provides in-depth analysis of the media and communications in sports. Students are introduced to concepts of mass communication and the impact it has had on today’s sport communication systems. An emphasis is placed on the application of communication principles in the promotion of sports events, venues, and products. Particular focus is given to social networks, print media, broadcast media, news releases, interviews and public relations campaigns.