TCOM 3245:Search Engine Optimization and Analytics

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: TCOM 2010, and TCID 3400. Non-majors: by permission of the Department.
This course introduces students to the concepts, practices, and implementation of Search Engine Optimization (SEO) for digital assets (websites, images, files). Working with an existing website, students enhance existing code to leverage SEO and deploy both analytics and webmaster tools to measure and refine SEO tactics and strategies for maximum SERP presence. This course also covers fundamentals of best practices for Section 508 (ADA) compliance with online documents and website coding.