MKTG 9007:Seminar in Sales Leadership

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Admission into the PhD in Business Administration Program.
This course examines theories and research as they apply to sales leadership. In particular, the course will cover business-to-business sales research, personal selling, sales management, sales technology and analytics, and current sales topics in leading academic journals. Each subject is introduced through research articles covering relevant theories, methods, and topics of current scholarly interest. The course will involve a combination of lectures, student presentations, in-class discussions, and assignments.