MKTG 9900:Dissertation Development in Business Administration

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MKTG 9001, BRM 9201, BRM 9202, and BRM 9203
Dissertation Development is intended to provide a flexible learning experience to prepare students for the dissertation process. In this course, we focus on a variety of issues, including an introduction to the dissertation process, dissertation committee selection and approval, dissertation structure and design, and identification and evaluation of potential topics. We will discuss the preparation and writing of the dissertation proposal document, with focus on the introduction, literature review, and hypotheses sections. We will discuss issues of research design (including data collection and appropriate methodological choices for analysis). Each topic is introduced through selected papers, and students must come prepared to discuss their own dissertation ideas.