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Apr 18, 2024
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COM 7350:Principles of Strategic Communication3 Class Hours 0 Laboratory Hours 3 Credit Hours Prerequisite: Admission to the Integrated Global Communication graduate program This class examines how public relations, marketing, and advertising have adapted to address new forms of innovative communication. This course may be described as an account planning class. It will examine the research process that results in a tailored campaign strategy that communicates a brand’s message.
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