Aug 12, 2022  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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COM 7350:Principles of Strategic Communication

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Admission to the Integrated Global Communication graduate program
This class examines how public relations, marketing, and advertising have adapted to address new forms of innovative communication. This course may be described as an account planning class. It will examine the research process that results in a tailored campaign strategy that communicates a brand’s message.



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