Jun 29, 2022  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 9004:Seminar in Business-to-Business Research

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Admission into Coles College doctoral program; MKTG 9001  and BRM 9201   
This course examines theories and research as they apply to business-to-business marketing. In particular, the course will cover the following subjects: Business-to-Business Marketing, Personal Selling, Sales Management, Supply Chain Management, Channels of Distribution and Logistics, Marketing’s Interface with Management.  The course will involve a combination of lectures, student presentations, in-class discussions and assignments, as well as guest lectures by global scholars on selected topics.



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