MKTG 9004:Seminar in Business-to-Business Research

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Admission into Coles College doctoral program; MKTG 9001 and BRM 9201
This course examines theories and research as they apply to business-to-business marketing. In particular, the course will cover the following subjects: Business-to-Business Marketing, Personal Selling, Sales Management, Supply Chain Management, Channels of Distribution and Logistics, Marketing’s Interface with Management. The course will involve a combination of lectures, student presentations, in-class discussions and assignments, as well as guest lectures by global scholars on selected topics.